Color printing can be a revenue increasing, and worker/customer satisfaction improving solution for both front and back end environments. With increasing e-commerce revenue streams, supply chains are becoming more complex. The use of color labels can create environments that improve inventory accuracy, logistics, and revenue generation on the front end with great customer service and product recognition. Below are some of the top solutions provided by color printing.
Back end Solutions
-Highlights important information on certain products helping workers recognize dangerous situations
-eliminates the need for pre-printed labels increasing inventory flexibility. Manufacturers can now print labels when needed
-More organized inventory reducing shipping errors and faster deliveries resulting in improved logistics and faster turnaround times creating more revenue
-Issued compliance and regulations
-Popping colors on products increases visibility for easier customer and associate recognition equating to improved sales and a happy customer
-Increased product information readability for both associates and consumers
-Improved picking accuracy for elevated customer satisfaction, meeting demands of exceptional customer service
-Enhanced product branding and imagery
-Inventory unification between the front end and the back end promoting accurate picking, deliveries, and fast shipping helping retailers keep up with customer demands, increasing revenue
The key is not ignore labeling needs throughout the entire supply chain. The retail floor is where direct sales and customer interactions occur reflecting directly on a brand’s identity, service and consumer experience. With color printing products like the Epson TMC-3500, products can be easily recognizable and visually aesthetic all the way from shipping to the point of sale on the front end. Help your sales associates and customers by adopting a color printing solution today!
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